A CRM that keeps listings Trakheesi-ready

It means every advert you put in front of the public should carry a valid permit number. The permit itself is applied for through the Dubai Land Department's Real Estate Ad Permit service; the brokerage's job is to make sure each listing is linked to the right permit and that the permit is still current when the advert runs.

With many listings and several agents, that is a tracking problem as much as a rules problem: permits expire at different times and are entered by different people.

Each listing in AIRA carries its Trakheesi permit number and its expiry date as part of the listing record.

When listings come in from Property Finder, AIRA can fill in missing permit numbers from the permit Property Finder already holds for each advert. It only fills blanks, so a permit an agent entered by hand is never overwritten.

No. Before a listing is included in the portal feed, AIRA checks that it has a permit number and that the permit hasn't expired.

A listing that fails the check is held back and shows exactly what is missing, so it can be fixed rather than silently published without one. The agent sees the reason, adds or renews the permit, and the listing passes the check.

Thirty days. When a listing's permit is within 30 days of expiry, AIRA sends the listing agent one WhatsApp reminder.

Update the expiry date after renewing and the reminder resets, so the next renewal gets its own warning. The reminder goes to the agent who holds the listing, inside the same WhatsApp chat they already use with AIRA. AIRA never messages landlords or clients about permits.

An owner or admin. Publishing a listing to Property Finder puts an advert in front of the public under your brokerage's licence and spends your portal credits, so AIRA puts an approval step in front of it.

When an agent or manager presses publish, the listing goes to Property Finder as a draft and waits in an approvals queue. Only an owner or admin's approval actually publishes it, and rejected listings can't be pushed live. Agents keep working as normal; the final call on what the public sees sits with the people responsible for the licence.

The checks are the ones a careful brokerage does by hand; AIRA runs them every time.

By the listing they quote. Leads from Property Finder, Bayut and dubizzle are matched to the listing in the enquiry and assigned to the agent who holds it, so every enquiry has a clear owner and a record in the CRM.

That keeps the listing, its permit and the enquiries it generates in one place. See how portal leads are routed, or how the same leads are worked from chat on the WhatsApp CRM page.

AIRA doesn't issue permits, and it isn't legal advice. Permits are still applied for through the usual channels with the Dubai Land Department. AIRA makes sure the ones you have are recorded, current and checked before a listing is advertised.

If your team still tracks listings and permits in Excel, our guide on CRM vs spreadsheets covers what usually breaks first. For the costs on a sale, try the free Dubai property fees calculator. For everything else, see the real estate CRM for Dubai overview, the feature list or about us. New brokerages get 3 months free, and pricing is on request.