Terms of Service

These Terms are an agreement between you and AIRA Holdings Ltd, a private limited company incorporated in England and Wales under company number 17380857 ("AIRA", "we", "us", "our").

By accessing or using AIRA ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you are using the Service on behalf of a brokerage or company, you represent that you have authority to bind that entity. If you do not agree to these Terms, do not use the Service.

AIRA is a cloud-based CRM and AI platform designed for real estate brokerages. We provide lead management, WhatsApp integration, AI-powered tools, deal economics, and related features ("the Service") on a subscription basis.

We reserve the right to modify, suspend, or discontinue any part of the Service at any time with reasonable notice.

AIRA is software. It is not a licensed real estate broker, a property portal, or a RERA-regulated entity, and it is not a party to any listing, viewing, or transaction managed through it. Features described as RERA or Trakheesi compliance tooling help your brokerage track its own regulatory obligations — they do not constitute RERA approval of AIRA, and using the Service does not substitute for your brokerage's own RERA licensing, Trakheesi permits, or compliance obligations under DLD/RERA rules. Your brokerage remains solely responsible for its own regulatory compliance.

• You must provide accurate information when creating an account.
• You are responsible for maintaining the confidentiality of your login credentials.
• You are responsible for all activity that occurs under your account.
• You must notify us immediately of any unauthorised access at legal@airauae.com.
• Accounts are for named individuals. Sharing login credentials between multiple people is not permitted.

• The Service is billed monthly or annually by invoice, depending on your chosen plan. There is no card checkout on the platform.
• All prices are listed in AED. Any applicable taxes (e.g. VAT) are shown on the invoice.
• Renewal is agreed with us before each term; nothing renews automatically.
• You may cancel at any time. Access continues until the end of the current billing period. No refunds are issued for partial periods.
• We may change pricing with 30 days' written notice. Continued use after the notice period constitutes acceptance.
• A 3-month free trial is available for new accounts. No credit card is required during the trial. If you do not subscribe at the end of the trial, access is paused and your data is kept until you choose a plan or ask us to delete it.

You agree not to:

• Use the Service for any unlawful purpose, or in violation of any law applicable to you — including UAE real estate and data protection law where you operate there.
• Send unsolicited bulk messages or spam through the WhatsApp integration.
• Attempt to gain unauthorised access to any part of the Service or other users' data.
• Reverse-engineer, decompile, or copy the Service.
• Resell or sublicense access to the Service without our written consent.
• Upload content that is illegal, defamatory, or infringes third-party rights.
• Interfere with the availability or performance of the Service for other users.

You retain ownership of all data you input into the Service ("Customer Data"). You grant us a limited licence to process Customer Data solely to provide the Service to you.

We do not sell Customer Data. We do not use Customer Data to train AI models. On termination, Customer Data is deleted per our Privacy Policy.

You are responsible for ensuring you have the right to upload any personal data of third parties (leads, contacts) to the Service, including obtaining any necessary consents under applicable law.

For Customer Data we act as your data processor. Our Data Processing Agreement sets out the Article 28 terms that govern that processing, including our sub-processors and international transfers, and forms part of these Terms.

The Service integrates with WhatsApp via the WhatsApp Business API. By using WhatsApp features, you agree to comply with Meta's WhatsApp Business Policy and Terms of Service. You are solely responsible for the content of messages sent through the platform and must not send messages to recipients who have not consented to receive them.

The Service uses AI (including third-party models) for lead scoring, command parsing, and content generation. AI outputs are provided for informational purposes and may not always be accurate. You are responsible for reviewing and verifying AI-generated content before acting on it. We do not guarantee the accuracy, completeness, or fitness of AI outputs.

We aim for 99.5% monthly uptime, excluding scheduled maintenance. We provide support via email and WhatsApp on a reasonable-efforts basis. Contractually-guaranteed response times are available under a separate SLA.

The Service, including all software, design, branding, and AI models, is owned by AIRA and protected by applicable intellectual property laws. Nothing in these Terms grants you any ownership in the Service.

To the maximum extent permitted by the law of England and Wales, AIRA is not liable for any indirect, incidental, special, or consequential damages arising from your use of the Service, including loss of data, loss of profit, or business interruption.

Our total aggregate liability to you for any claim arising under these Terms shall not exceed the amount you paid us in the 3 months preceding the claim.

You agree to indemnify and hold harmless AIRA from any claims, losses, or damages (including legal fees) arising from your violation of these Terms, misuse of the Service, or infringement of any third-party rights.

We may suspend or terminate your account immediately if you breach these Terms, fail to pay, or engage in behaviour harmful to the Service or other users. On termination, your right to use the Service ceases immediately. Data deletion follows the schedule in our Privacy Policy.

These Terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

Nothing in this clause removes any protection or right available to you under the mandatory laws of the country in which you operate, including the real estate regulations of the UAE, which continue to apply to your brokerage regardless of the law governing these Terms.

We may update these Terms. We will notify you by email at least 14 days before material changes take effect. Continued use of the Service after that date constitutes acceptance of the updated Terms.

Legal enquiries: legal@airauae.com

AIRA Holdings Ltd · Registered in England and Wales, company number 17380857 · Registered office: 128 City Road, London, EC1V 2NX, United Kingdom